Enterprise Internal Communications Campaign

 

  • Enterprise onboarding often:

    • Overloads employees in week one

    • Drops communication after orientation

    • Lacks emotional connection

    • Relies too heavily on managers

    Result:

    • Slow ramp-up

    • Early disengagement

    • Increased first-year turnover

  • Retention is highest when new hires:

    • Feel socially connected

    • Understand how their role contributes

    • Receive structured reinforcement

    • Experience clear milestones

    So instead of a one-week onboarding burst, this is a structured 90-day digital journey.

The Journey

Phase 1: Welcome & Belonging (Day 1)

Goal: Emotional connection + clarity

Touchpoints:

  • Day 1 - Welcome Email from Executive Leadership Team

Phase 2: Confidence & Contribution (Day 30)

Goal: Reinforce growth + alignment

Touchpoints:

  • Day 30 - Milestone email (“You’re 1 Month In”)

Phase 3: Ownership & Advocacy (Day 90)

Goal: Transition from new hire → contributor

Touchpoints:

  • Day 90 “You’re Part of the Story” message

  • 90-Day feedback survey